Mano de Oso is more than a pet food brand—it reflects over a decade of hands-on care, rooted in nature, nutrition, and design.

Born from Casa del Árbol, a dog daycare and hotel dedicated to the well-being of hundreds of dogs, Mano de Oso builds on everything learned through daily care, observation, and love. From recipes crafted with veterinary nutritionists to a brand identity inspired by a medicinal plant and the place where it all began, every detail was made to support real dogs and cats with real needs.

The visual identity blends natural ingredients, playful expressions, and a POV approach to photography that captures the emotional bond between pets and their people. With a focus on sustainability, honesty, and purpose, this project brings together branding, design, and heart.

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